TeachingSs12MedTecEPS

Chair for Computer Aided Medical Procedures & Augmented Reality
Lehrstuhl für Informatikanwendungen in der Medizin & Augmented Reality

Medical Technology Entrepreneurship summer term 2012

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.

Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. Then concept proved to work out and we offer the lecture this summer the 4th time, the focus not only on imaging but on the whole medical technology market, hence the new title. This lecture is for everyone who is interested in being an entrepreneur or writing a business plan but also for everyone else who wants to understand the medical technology market.

Administrative Info

Lecture by Dr. Michael Friebe

Type: Lecture Module IN9038
Programs: Informatics (Bachelor, Master)
Biomedical Computing (Master)
Information Systems (Wirtschaftsinformatik) (Bachelor, Master)
SWS: 2
ECTS: 4 Credits
Course Language: English

Time, Location & Requirements

Lecture: The lecture will be held in 4 afternoon blocks of 4,5 hours each (1.00 p.m. to 5.30 p.m.), the dates are:

  • Block 1: April 20, 2012
  • Block 2: May 4, 2012
  • Block 3: June 1, 2012
  • Block 4: June 22, 2012 REMEMBER THAT WE WILL START AT 12:30!

Location: MI 03.13.010

Requirements:

  • The classes and assignments are in English
  • Assignments are to be composed in English only

Announcements

  • There will be 3 assignments to be done after which a jury of experts evaluates the students' performance
  • There will be several talks by high-level personalities from industry, medicine and financing affiliated to medical technology

Assignments

There will be 3 assignments to be done after which a jury of experts evaluate the students' performance. The assignments will be done in teams of 3 people.

Photo of last year's course

Participants of the course

Overview



Medical Technology, especially Imaging and Diagnostics (including image guided therapies), is a highly innovative life science segment, which differs significantly from other apparently related areas. The innovation is not limited to products but also includes services, and the cycle of innovation (apart from production and distribution) comprises a large variety of professions, e.g. physicians, engineers, physicists, administrators, and health insurance staff. Compared to other industrial branches these products and services are usually developed faster and cheaper; hence, they are quicker to market. That means rapid results -- be it success or failure.
Most innovation is conceived and initially commissioned in close cooperation between users and engineers / scientists. It is a tough road from an initial idea or concept to a product or service however. For scientist used to working in a regulated environment it is a very difficult step to take their own idea or prototype to the next level -- make a product out of it, create a company, think in terms of usability and marketability, and convince others of their idea and conceptual proposals.
This talk will give an insight into the challenges and excitements of being a medical technology entrepreneur. The goal is to introduce the gist of a new lecture, which shall teach students how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur – which qualifications are needed, which organization, management, finance, strategic issues are suitable in the medical technology market – are covered in the proposed lecture. An assignment will give students a hands-on experience how to provide a realistic and sellable business concept for their own ideas or for a medical technology challenge provided by the lecturer.

Lecture Content
  1. Basics in life sciences and Medical Technology
  2. Qualifications of a medical technology entrepreneur
  3. Necessary criteria for a startup
  4. Basics of IP, marketing, sales, finance
  5. Basics of business plan creation
  6. How to finance the venture
  7. 3 team assignments:
    • idea creation, description, and R&D,
    • creation of a small business plan (8 pages)
    • creation of a full business plan (20 pages)

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical imaging.

Date Conducted by Topic Material/Literature
----------   Readings  Readings
----------   Business Ideas  Business ideas
April 13, 2012   Reading Assignments  Reading Assignments
April 13, 2012   Business-Plan Projects  Business-Plan_Projects
April 20, 2012 Dr. Michael Friebe Medical Technology Market, Being an Entrepreneur, Entrepreneurial Skills  Slides Block 1
  Robert Grüter Brainlab  
May 4, 2012 Dr. Michael Friebe Presentation Assignment I, IP, Sales & Marketing  Slides Block 2
  Dr. Martin Groher - CEO microDimensions GmbH The microDimensions story  
June 1, 2012 Dr. Michael Friebe Presentation Assignment II, Start-Up Financing, Company Grwoth  Slides Block 3
       Reviews Block 1, 2 & 3
June 22, 2012 Dr. Michael Friebe Final Presentations, Summary and Conclusion  
  Dr. Bernd May - Managing Director MBM Highlights of a self-employed career  
  Iris Götz - Account Manager iSoft Leasing and Financing Overview in 20 minutes?  
  Dr. Bernd Goergen - Director Hight Tech Gründerfonds The High Tech Gründerfonds and Medical Technology Start-Ups  
  Michael Hohenester Entrepreneuer in Residence  

Readings

  • HARVARD BUSINESS REVIEW on ENTREPRENEURSHIP -- ISBN 978-0-87584-910-2
  • Alexander Osterwalder -- Business Model Generation -- ISBN 978-0470876411

TeachingForm
Title: Medical Technology Entrepreneurship
Professor: Dr. Michael Friebe
Tutors: Tobias Blum, Philipp Matthies
Type: Lecture
Information: 2 SWS, 4 ECTS Credits (Module IN9038)
Term: 2012SoSe
Abstract: Medical Technology and Diagnostics (including image guided therapies) is a highly innovative life science segment, which differs significantly from other apparently related areas. The innovation is not limited to products but also includes services, and the cycle of innovation (apart from production and distribution) comprises a large variety of professions, e.g. physicians, engineers, physicists, administrators, and health insurance staff. Compared to other industrial branches these products and services are usually developed faster and cheaper; hence, they are quicker to market. That means rapid results -- be it success or failure. Most innovation is conceived and initially commissioned in close cooperation between users and engineers / scientists. It is a tough road from an initial idea or concept to a product or service however. For scientist used to working in a regulated environment it is a very difficult step to take their own idea or prototype to the next level -- make a product out of it, create a company, think in terms of usability and marketability, and convince others of their idea and conceptual proposals. This lecture will give an insight into the challenges and excitements of being a medical technology entrepreneur. The goal is to teach students how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur – which qualifications are needed, which organization, management, finance, strategic issues are suitable in the medical technology market – are covered in the proposed lecture. Two supervised assignments will give students a hands-on experience how to provide a realistic and sellable business concept for their own ideas or for a medical technology challenge provided by the lecturer.


Edit | Attach | Refresh | Diffs | More | Revision r1.16 - 20 Jun 2012 - 11:19 - PhilippMatthies

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