TeachingWs11MedImEPS

Chair for Computer Aided Medical Procedures & Augmented Reality
Lehrstuhl für Informatikanwendungen in der Medizin & Augmented Reality

Medical Imaging Entrepreneurship winter term 2011/2012

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. This winter the class will be offered the third time. This lecture is for everyone who is interested in being an entrepreneur or writing a business plan but also for everyone else who wants to understand the medical imaging market.

Administrative Info

Lecture by Dr. Michael Friebe

Type: Lecture Module IN9038
Programs: Informatics (Bachelor, Master)
Biomedical Computing (Master)
Information Systems (Wirtschaftsinformatik) (Bachelor, Master)
SWS: 2
ECTS: 4 Credits
Course Language: English

Registration for the course can be done on TUMonline

Time, Location & Requirements

Lecture: The lecture will be held in 4 afternoon blocks of 4,5 hours each (1.00 p.m. to 5.30 p.m.), the dates are:

  • Block 1: Nov 04 2011
  • Block 2: Nov 11 2011
  • Block 3: Dec 09 2011
  • Block 4: Jan 13 2012

Location: MI 03.13.010

ALERT! Please note that the lecturer will be available 1 hours prior to and 1 hour after the lecture in room MI 03.13.054.

Requirements:

  • The classes and assignments are in English
  • Assignments are to be composed in English only

Announcements

  • There will be 3 assignments to be done after which a jury of experts evaluate the students' performance
  • There will be several talks by high-level personalities from industry, medicine and financing affiliated to medical imaging

Assignments

There will be 3 assignments to be done after which a jury of experts evaluate the students' performance. The assignments will be done in teams of 3 people.

Photos from the course

Participants of the course

Overview



Medical Imaging and Diagnostics (including image guided therapies) is a highly innovative life science segment, which differs significantly from other apparently related areas. The innovation is not limited to products but also includes services, and the cycle of innovation (apart from production and distribution) comprises a large variety of professions, e.g. physicians, engineers, physicists, administrators, and health insurance staff. Compared to other industrial branches these products and services are usually developed faster and cheaper; hence, they are quicker to market. That means rapid results -- be it success or failure.
Most innovation is conceived and initially commissioned in close cooperation between users and engineers / scientists. It is a tough road from an initial idea or concept to a product or service however. For scientist used to working in a regulated environment it is a very difficult step to take their own idea or prototype to the next level -- make a product out of it, create a company, think in terms of usability and marketability, and convince others of their idea and conceptual proposals.
This talk will give an insight into the challenges and excitements of being a medical imaging entrepreneur. The goal is to introduce the gist of a new lecture, which shall teach students how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur – which qualifications are needed, which organization, management, finance, strategic issues are suitable in the medical imaging market – are covered in the proposed lecture. An assignment will give students a hands-on experience how to provide a realistic and sellable business concept for their own ideas or for a medical imaging challenge provided by the lecturer.

Lecture Content
  1. Basics in life sciences and Medical Imaging
  2. Qualifications of a medical imaging entrepreneur
  3. Necessary criteria for a startup
  4. Basics of IP, marketing, sales, finance
  5. Basics of business plan creation
  6. How to finance the venture
  7. 3 team assignments:
    • idea creation, description, and R&D,
    • creation of a small business plan (8 pages)
    • creation of a full business plan (20 pages)

A poster of the teaching concept has been shown at this years SMIT conference.

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical imaging.

Date Conducted by Topic Material/Literature
    Roadmap Roadmap  
    Reading assignments Reading assignments  
    Readings  Readings
    Business ideas  Business ideas
    Lecture summary  Lecture summary
2011-11-04 Dr. Michael Friebe Medical Imaging Market, Being an Entrepreneur, Entrepreneurial Skills  Slides
  Stefan Wiesner - Product Manager Surgiceye GmbH Project Management - Implementation and Standards in Medical Imaging Start-up  
2011-11-11 Dr. Michael Friebe Presentation Assignment I, IP, Sales & Marketing  Chapter 5
 Chapter 8
  Christian "Fred" Hieronimi - CEO humediq.com What do I think is cool at a Start-Up?  
  Dr. Joerg Traub - CEO Surgiceye GmbH The first 3 years as an entrepreneur  
2011-12-09 Dr. Michael Friebe Presentation Assignment II, Start-Up Financing, Company Grwoth  Chapter 6 & 7
 Chapter 9-11
2012-01-13 (12:30) Dr. Michael Friebe Final Presentations, Summary and Conclusion  Chapter 12-14
  Anne Burger - Medventurepartners Investment Selection Criteria - What is key?  
  Dr. Bernd Goergen - Director Hight Tech Gründerfonds The High Tech Gründerfonds and Diagnostic Imaging Start-Ups  

Readings

  • Peter Drucker -- Innovation and Entrepreneurship -- ISBN 978-0-06-085113-2
  • Harvard Business Review on Entrepreneurship -- ISBN 978-0875849102

TeachingForm
Title: Medical Imaging Entrepreneurship
Professor: Dr. Michael Friebe
Tutors: Tobias Blum
Type: Lecture
Information: 2 SWS, 4 ECTS Credits (Module IN9038)
Term: 2011WiSe
Abstract: Medical Imaging and Diagnostics (including image guided therapies) is a highly innovative life science segment, which differs significantly from other apparently related areas. The innovation is not limited to products but also includes services, and the cycle of innovation (apart from production and distribution) comprises a large variety of professions, e.g. physicians, engineers, physicists, administrators, and health insurance staff. Compared to other industrial branches these products and services are usually developed faster and cheaper; hence, they are quicker to market. That means rapid results -- be it success or failure. Most innovation is conceived and initially commissioned in close cooperation between users and engineers / scientists. It is a tough road from an initial idea or concept to a product or service however. For scientist used to working in a regulated environment it is a very difficult step to take their own idea or prototype to the next level -- make a product out of it, create a company, think in terms of usability and marketability, and convince others of their idea and conceptual proposals. This lecture will give an insight into the challenges and excitements of being a medical imaging entrepreneur. The goal is to teach students how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur – which qualifications are needed, which organization, management, finance, strategic issues are suitable in the medical imaging market – are covered in the proposed lecture. Three supervised assignments will give students a hands-on experience how to provide a realistic and sellable business concept for their own ideas or for a medical imaging challenge provided by the lecturer.


Edit | Attach | Refresh | Diffs | More | Revision r1.14 - 16 Feb 2012 - 13:58 - TobiasBlum

Lehrstuhl für Computer Aided Medical Procedures & Augmented Reality    rss.gif