O. Häberle, T. Blum, H. Krcmar
Evaluating an Innovative Technology in the Presence of Uncertainty 12th Americas Conference on Information Systems (AMCIS 2006), Acapulco, México, August 2006, pp. 541-549 (bib) |
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Seamlessly merging real and virtual reality, Augmented Reality (AR) is a promising technology that offers novel ways to use IS outside the office. For a company it is hard to determine whether to put R&D efforts into such an innovative technology. Developing methods to model, describe, assess and analyze such new technologies is a main challenge of the IS discipline. The purpose of this work is to support a decision concerning the adoption of an innovative technology. Yet, it is not known how the use of this technology would change business processes and also several uncertainties must be addresses. A threestep approach, dealing with these problems is proposed. To generate knowledge about how to use this technology scenarios are identified and analyzed within a framework. Furthermore, a decision model to estimate the impact of different investment decisions is established. | ||
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