Translational Technology Entrepreneurship

Winter term 2013/2014

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.

Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. The concept proved to work out and we offer the lecture this winter semester the 7th time, the focus not only on imaging but on the whole medical technology market like last semester. We extended the lecture from 4 to 5 blocks to cover also innovation games and the basics of how to write a patent. This lecture is for everyone who is interested in being an entrepreneur or writing a business plan but also for everyone else who wants to understand the translational innovation in the live science industry leading to entrepreneurial activities.

Administrative Info Lecture by: affil. Prof. Dr. Michael Friebe Tutor: Philipp Matthies Type: Lecture TUMonline Programs: Informatics (Bachelor, Master) Biomedical Computing (Master) Information Systems (Wirtschaftsinformatik) (Bachelor, Master) SWS: 2 ECTS: 4 Credits Course Language: English

Time, Location & Requirements Lecture: The lecture will be held in 5 afternoon blocks of four hours each (1.30 p.m. to 5.30 p.m.), the dates are: Block 1: October 18, 2013 -- Jessica Schulz, PhD, Max Planck Leipzig, EXIST Transfer EMOTRAC as special guest in MI 03.13.010 Block 2: November 08, 2013 Block 3: December 20, 2013 -- Arno Bücker, MD, Professor and Chair of Radiology, University of Saarland, Homburg. Block 4: January 17, 2014 -- Dirk Sunderbrink, MSc, SIEMENS Surgical, Erlangen This time the lecture takes place from 11:00 - 16:00. Block 5: January 31, 2014 Auxiliary Block: February 07, 2014 Location: Conference room in IAS basement First lecture in MI 03.13.010 Please note that the lecturer will be available 30 minutes prior to and 1 hour after the lecture in his office in the TUM-IAS building (Room 2.004), 2nd floor, right, last one on the left. Requirements: The classes and assignments are in English Assignments are to be composed in English only

Announcements Registration is only possible via TUMonline starting September 23, 2013 at 05:30pm. There will be a limit of 15 participants, priority is given by time of registration. There will be 3 assignments to be done after which a jury of experts evaluates the students' performance There will be several talks by high-level personalities from industry, medicine and financing affiliated to medical technology Assignments There will be 3 assignments to be done after which a jury of experts evaluate the students' performance. The assignments will be done in teams of 3 people. A business plan teaser (8 pages) will be prepared and presented to the group and finally a full blown business plan (20 pages) will be written and presented accompanied by a one page teaser document to highlight your business idea and its financing.

Photos Participants of last year's course Innovation Games Invited speakers form Industry

Overview

A "cook-book" lecture focussing primarily on the biomedical and medical technology market space around recognizing and translating user and market needs into new ventures. Students will learn how to evaluate market potentials, how to analyze decision making and customer handling, and how to organize sales channels. The basics about being an entrepreneur, which qualifications are needed, which organization, management, finance, strategic issues are suitable in the biomedical / MedTec market – are also covered in the lecture. A business plan assignment will give students a hands-on experience on how to provide a realistic and sellable concept for their own ideas or for a technology challenge provided by the lecturer. You will present the assignments simulating the situations that start-up entrepreneurs will encounter. In one lecture block we will also work with a set of INNOVATION Games on identifying problems and solutions as well as generating novel concepts and ideas - very useful for identifying translational ideas and also for analyzing and improving current situations of a company, project or task. The lecture includes: Business and market basics in biomedical / medical technology and related areas (software, services, products) Qualifications of a technology entrepreneur and a related high-tech venture (products and services Introduction in setting up a startup company Presentation of innovation games and CANVAS for translation/improvement of ideas/concepts Conceptual Blockbusting Techniques Basics of intellectual property rights (IP), marketing, sales, finances and how to finance a venture, team and staff issues, and other important knowledge blocks around high-tech entrepreneurship Creation of a business plan and associated documents combined with team presentations Present the concept in front of a panel

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical technology.

Date	Conducted by	Topic	Material/Literature
----------		Readings	Readings
----------		Business Ideas	Business ideas  Assignments
October 18th, 2013	affil. Prof. Dr. Michael Friebe	Medical Technology Market, Being an Entrepreneur, Entrepreneurial Skills	Slides Part I
	Jessica Schulz, PhD, Max Planck Leipzig	EXIST Transfer EMOTRAC
November 8th, 2013	affil. Prof. Dr. Michael Friebe	Presentation Assignment I, IP, Sales & Marketing	Slides Part II
December 20th, 2013	affil. Prof. Dr. Michael Friebe	Presentation Assignment II, Start-Up Financing, Company Grwoth	Slides Part III
	Prof. Arno Bücker, University Saarland, Homburg	Innovation in Radiology
January 17th, 2014	affil. Prof. Dr. Michael Friebe	Innovation Games, Write a Patent (Basics)	Slides Part IV
	Dipl.-Ing. Dirk Sunderbrink, SIEMENS Surgical, Erlangen	Surgery Room 2020
January 31st, 2014	affil. Prof. Dr. Michael Friebe	Final Presentations, Summary and Conclusion	Slides Part V
			Summary Slides

Readings

• MUST READ: Brant Cooper, Patrick Vlaskovits -- THE LEAN ENTREPRENEUR -- ISBN 978-1-118-29534-2
  5 books available in the library, eBook version.
• MUST READ: Alexander Osterwalder -- Business Model Generation -- ISBN 978-0470876411
  5 books available in the library, eBook download here (password protected).
• MUST READ TO COMPLETE ASSIGNMENT 1: Steve Blank Slide Share - particularly up to Slide 115 here
• SHOULD READ: HARVARD BUSINESS REVIEW on ENTREPRENEURSHIP -- ISBN 978-0-87584-910-2
  chapter "Questions Every Entrepreneur Must Answer" for download here (password protected).
• SHOULD READ: Steve Blank and Bob Dorf -- The Startup Owner's Manual -- ISBN 978-0-9849993-0-9
  
• POWER CARTOON ACCESS -- FOR THE BUSINESSPLAN: Manuals downloadable at http://www.powtoon.com Student Access through here