INNOVATION GENERATION AND ENTREPRENEURSHIP IN THE HEALTHCARE DOMAIN

Winter term 2014/2015

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.

Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. The concept proved to work out and we offer the lecture this winter semester the 9th time, the focus this time on Design Engineering, Conceptual Blockbusting, Business Model Canvas, Innovation Games, and Motivation Toolkit in a condensed 3 block format.

This lecture is for everyone who is interested in being an innovator in his employed function, as potential entrepreneur, but also for everyone else who wants to understand the innovation generation in the healthcare domain leading to entrepreneurial activities. We will NOT write a business plan, but focus on the most important aspects of validating innovation approaches and subsequently adjusting them after customer feedback.

Quote from last years lecture (Student from Africa): "I was really glad to have been part of the IGS class this semester. It was such a wonderful experience that goes beyond the classroom lectures to provide a solid practical exposure, innovation and creative thinking. And not only that, I personally learnt a lot from working in a team, making presentations/reports and been able to get structured feedback in the process. In simple words, 'it was a complete course'. Also the trip was one of the best I have had. I enjoyed it and am certain everyone did too."

Administrative Info Lecture by: Prof. Dr. Michael Friebe with support from Dr. Jörg Traub, CEO of SURGICEYE Tutor: Philipp Matthies Type: Lecture TUMonline Programs: Informatics (Bachelor, Master) Biomedical Computing (Master) Information Systems (Wirtschaftsinformatik) (Bachelor, Master) SWS: 2 ECTS: 4 Credits Course Language: English

Time, Location & Requirements Lecture: The lecture will be held in 3 blocks of 8 academic hours each (9:00am to 12:00pm and 1:00pm to 4:00pm). The blocks are divided in theory and practical application of Innovation Generation tools. The dates are (preliminary!): Block 1: October 31, 2014 (TUM-IAS conference room 0) Block 2: December 19, 2014 (TUM-IAS conference room 0) Block 3: January 9, 2015 (TUM-IAS conference room 0) Block Aux: January 16, 2015 (TUM-IAS conference room 0) other possible date: 30.01. Please be prepared for a joint trip to the Alps (probably Jan. 8.-10. or Jan. 15.-17.2015) for the final lecture including interesting discussions, additional insights, team building activities, lots of fun. Ask some of your co-students who attended the lectures in the past about the value and content of this final lecture. There will also be SKYPE meetings for the teams with the professor between the individual lectures. This will take about 1 hour each. Preferred dates for these are Monday late afternoon or friday late afternoon. Participation in these SKYPE sesions is considered mandatory attendance. Locations: Conference room in IAS basement Please note that the lecturer will be available 30 minutes prior to and 1 hour after the lecture in his office in the TUM-IAS building (Room 2.004), 2nd floor, right, last one on the left. Requirements: The classes and assignments are in English Assignments are to be composed in English only There will be a short review examination (30 minutes) on the lecture content during the final block

Announcements Registration: We reached the maximum number of participants for the course. You can put your name on the waiting list in TUMonline. There will be several assignments to be done defining project and business hypothesis and subsequently validating them The final project work will consist of a summary of the different ideas and how they changed over time, a final business CANVAS, a conclusion on the USP's (you will be taught what that is), plus a plan on how to proceed with the project There will be talks by high-level personalities from industry, medicine and financing affiliated to medical technology As there are only 3 lecture blocks it is essential to attend all of them!! Everyone will work on an innovation topic (could be a coarse idea ... preferably your own one ... but lecturer will provide a topic, if required) - some of the work will be done in teams of 2 or 3. Additionally there will be regular SKYPE meetings with the lecturer.

Photos Participants of last year's course Innovation Games

Assignments There will be several assignments. The assignments will be partly done in teams of 3 people and partly will need to be delivered individually. An Initial Project and Teaser Plan and first CANVAS will be prepared and presented - define a Hypothesis! After the lecture about CONCEPTUAL BLOCKBUSTING, INNOVATION GAMES, DESIGN THINKING and LEAN ENGINEERING the hypothesis will be tested and changed, the CANVAS adjusted -- details on change process are shown and the learnings in the process are highlighted as well as a presentation of an outlook on the next steps.

Overview

The methods presented and actually applied during this lecture - using a concrete topic or problem - will also help to make the teams work more closely together and more innovative. It will also teach how to employ / utilize external help to define, question, and reach the project target. Such a "best-off" summary has never been prepared or taught. It is therefore also planned to edit the script in combination with the actual teaching results (including some videos of the tools, games, motivational ideas, ...) and create a teaching file that will be published as E-book. The lectures goal is to introduce and familiarize the students with a selection of proven design, motivation, and management methods for innovation creation of products / services / concepts for the Healthcare sector (including MedTec, Life Sciences, Medicine) after the innovation theories have been presented. While the tools can be used for other sectors as well, some special aspects of the healthcare environment will be discussed. The lecture includes: Business and market basics in biomedical / medical technology and related areas (software, services, products) Qualifications of a technology entrepreneur and a related high-tech venture (products and services) Introduction in setting up a startup company Presentation of innovation games and CANVAS for translation/improvement of ideas/concepts Conceptual Blockbusting Techniques Basics of intellectual property rights (IP), marketing, sales, finances and how to finance a venture, team and staff issues, and other important knowledge blocks around high-tech entrepreneurship Present the concept in front of a panel Block 1 Introduction of the lecturer and program Short Introduction of the participants INNOVATION — What is it and can it be learned? Start-Up Entrepreneurship — Challenges, Pitfalls, and Recommendations MedTec Overview — What are the next blockbusters? ... and where will we need to invest time and money? HOMEWORK: Initial Project and Teaser Plan and first CANVAS - define Hypothesis! Block 2 CONCEPTUAL BLOCKBUSTING and INNOVATION GAMES I —adjust and present CANVAS of individual Projectidea Introduction into DESIGN THINKING and LEAN ENGINEERING HOMEWORK AND ASSIGNMENT: test hypothesis and change / adjust CANVAS -- show details on change process and highlight the learnings in the process as well as present an outlook on the next steps // prepare a short presentation, an initial teaser and the value propositions! Block 3 What does it take to convert a cool idea into a cool and successful start-up company Presentation of Final Assignment — Business CANVAS development and change / Project Teaser / Next Steps! Q&A entire lecture program Summary of Lecture Test -- 30 minutes CERTIFICATE!

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical technology.

Date	Conducted by	Topic	Material/Literature
31.10.2014	Friebe	Life Science / MedTec Innovation, Definition Design Thinking ... Lean Entr., German Healthcare System, Assignment I	Slides Part I  Assignment I  VPC_Handout
19.12.2014	Friebe	Discussion Assignment I, Conceptual Blockbusting, Innovation Types, Assignment II	Slides Part II  Assignment II
09.01.2015	Friebe		Summary Slides

Readings

• MUST READ: Brant Cooper, Patrick Vlaskovits -- THE LEAN ENTREPRENEUR -- ISBN 978-1-118-29534-2
  5 books available in the library, eBook version.
• MUST READ: Alexander Osterwalder -- Business Model Generation -- ISBN 978-0470876411
  5 books available in the library, eBook download here (password protected).
• MUST READ: Steve Blank Slide Share - particularly up to Slide 115 here
• SHOULD READ: HARVARD BUSINESS REVIEW on ENTREPRENEURSHIP -- ISBN 978-0-87584-910-2
  
• SHOULD READ: Eric Ries, The Lean Startup, ISBN 978-0307887894
• SHOULD READ: Langdon Morris, THE INNOVATION MASTER PLAN, downloadable (Chapter 5) here
• SHOULD READ: Peter Merrill, Innovation Generation, ISBN 978-0873897341, Look inside.
• Additional reading will be supplied!