INNOVATION GENERATION IN THE HEALTHCARE DOMAIN

Summer term 2016

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.

Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. The concept proved to work out and we offer the lecture this winter semester the 10th time, the focus this time on Design Engineering, Conceptual Blockbusting, Business Model Canvas, Innovation Games, and Motivation Toolkit in a condensed 3 block format.

This lecture is for everyone who is interested in being an innovator in his employed function, as potential entrepreneur, but also for everyone else who wants to understand the innovation generation in the healthcare domain leading to entrepreneurial activities. We will NOT write a business plan, but focus on the most important aspects of validating innovation approaches and subsequently adjusting them after customer feedback.

Administrative Info Lecture by: Dr. Jörg Traub (main lecturer) & Prof. Dr. Michael Friebe Tutors: Oliver Zettinig Type: Lecture TUMonline Programs: Informatics (Bachelor, Master) Biomedical Computing (Master) Information Systems (Wirtschaftsinformatik) (Bachelor, Master) SWS: 2 ECTS: 4 Credits Course Language: English

Time, Location & Requirements Lecture: The lecture will be held in 4 blocks of 4.5 hours each (12:00pm to 04:30pm), and one final seminar trip. The blocks are divided in theory and practical application of Innovation Generation tools. The dates are: Block 1: April 15th Block 2: April 29th Block 3: May 13th Block 4: June 3rd Block 5: June 30th - July 2nd (3-day Seminar Trip to Fränkische Schweiz) All dates are mandatory, everyone who will not show up in time during the 1st lecture will have no guaranteed place in the course. Please be prepared for a trip to the Alps for the final lecture including interesting discussions, additional insights, team building activities, lots of fun. Ask some of your co-students who attended the lectures in the past about the value and content of this final lecture. Location: MI 01.11.018 Requirements: The classes and assignments are in English Assignments are to be composed in English only There will be a short review examination (45 minutes) on the lecture content during the final block Midterm and final presentation (in teams of ~3) Documentation Active participation in the team work

Announcements

Photos Participants of last year's course Marshmallow challenge winners Innovation Games

Assignments All assignments are team work in teams of 3 students. There will be one assignment before each class including a preparation assignment before the first lecture. There will be several assignments.

Overview

The methods presented and actually applied during this lecture - using a concrete topic or problem - will also help to make the teams work more closely together and more innovative. It will also teach how to employ / utilize external help to define, question, and reach the project target. Such a "best-off" summary has never been prepared or taught. It is therefore also planned to edit the script in combination with the actual teaching results (including some videos of the tools, games, motivational ideas, ...) and create a teaching file that will be published as E-book. The lectures goal is to introduce and familiarize the students with a selection of proven design, motivation, and management methods for innovation creation of products / services / concepts for the Healthcare sector (including MedTec, Life Sciences, Medicine) after the innovation theories have been presented. While the tools can be used for other sectors as well, some special aspects of the healthcare environment will be discussed. The lecture includes: Business and market basics in biomedical / medical technology and related areas (software, services, products) Qualifications of a technology entrepreneur and a related high-tech venture (products and services) Introduction in setting up a startup company Presentation of innovation games and CANVAS for translation/improvement of ideas/concepts Conceptual Blockbusting Techniques Basics of intellectual property rights (IP), marketing, sales, finances and how to finance a venture, team and staff issues, and other important knowledge blocks around high-tech entrepreneurship Present the concept in front of a panel

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical technology.

Date	Conducted by	Topic	Material/Literature
April 15, 12:00-13:00	Invited Speaker: Dr. Thomas Wendler (CEO OncoBeta GmbH)	Medical Innovation in Nuclear Medicine and Radioisotope Therapy	Slides
April 15, 13:30-16:30	Traub	Introduction to the lecture, lecturer and the program; Introduction of participants; INNOVATION — What is it and can it be learned?; Life Science	Intro, Projects, Assignment 1
April 29, 12:00-13:00	Friebe	Lean Start-up (in MedTec) – does this approach also work in heavily regulated markets?	Slides
April 29, 13:30-16:30	Friebe & JoergTraub	Discussion Assignment I, Conceptual Blockbusting, Innovation Games, Introduction into DESIGN THINKING and LEAN ENGINEERING, Assignment II	Slides
May 13, 13:30-14:00	Traub	Presentation Assignment II, BMC, VPC, MVP, Innovation Types, Assignment III	Assignment 2
May 13, 14:00-15:00	Invited Speaker	Paul Chipperton (Business Angel): Financing of Innovation - North American perspective from FFF through Crowed and Business Angels all the way to VC (Video Conference)
May 13, 15:00-16:30	Traub	Presentation Assignment II, BMC, VPC, MVP, Innovation Types, Assignment III	Innovation
June 03, 12:00-16:30	Traub & Invited Speaker TBA	Cross Industry Innovation; What does it take to convert a cool idea into a cool and successful start-up company; Innovation Games; Lecture Summary; Preperation Final Trip	Patents, Financing, Assignment 3
June 30 - July 2nd	Traub and Friebe	Final Trip	Presentations, Discussions, Final Exam, Final Documentation & Outdoor Activities

Readings

• MUST READ: Brant Cooper, Patrick Vlaskovits -- THE LEAN ENTREPRENEUR -- ISBN 978-1-118-29534-2
  5 books available in the library, eBook version.
• MUST READ: Alexander Osterwalder -- Business Model Generation -- ISBN 978-0470876411
  5 books available in the library, eBook download here (password protected).
• MUST READ: Steve Blank Slide Share - particularly up to Slide 115 here
• MUST READ: Alexander Osterwalder und Yves Pigneur – Value Propositon Design - particularly 100 page preview
• SHOULD READ: HARVARD BUSINESS REVIEW on ENTREPRENEURSHIP -- ISBN 978-0-87584-910-2
  
• SHOULD READ: Eric Ries, The Lean Startup, ISBN 978-0307887894
• SHOULD READ: Langdon Morris, THE INNOVATION MASTER PLAN, downloadable (Chapter 5) here
• SHOULD READ: Peter Merrill, Innovation Generation, ISBN 978-0873897341, Look inside.
• Additional reading will be supplied!