INNOVATION GENERATION IN THE HEALTHCARE DOMAIN - Summer Term

The lecture is part of the Medical Technology Entrepreneurship Series developed from entrepreneurs to motivate the next generation entrepreneurs.

In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.

Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. The concept proved to work out and we offer the lecture this winter semester the 10th time, the focus this time on Design Engineering, Conceptual Blockbusting, Business Model Canvas, Innovation Games, and Motivation Toolkit in a condensed 3 block format.

This lecture is for everyone who is interested in being an innovator in his employed function, as potential entrepreneur, but also for everyone else who wants to understand the innovation generation in the healthcare domain leading to entrepreneurial activities. We will NOT write a business plan, but focus on the most important aspects of validating innovation approaches and subsequently adjusting them after customer feedback.

Administrative Info Lecture by: Dr. Jörg Traub (main lecturer) & Prof. Dr. Michael Friebe Tutors: Salvo Virga Type: Lecture TUMonline Programs: Informatics (Bachelor, Master) Biomedical Computing (Master) Information Systems (Wirtschaftsinformatik) (Bachelor, Master) SWS: 2+2 ECTS: 6 Credits Course Language: English

Time, Location & Requirements Lecture: The lecture will be held in 3 blocks of 6 hours each (10:30pm to ~05:00pm) with coffee and lunch breaks, and one final seminar trip. The blocks are divided in theory and practical application of Innovation Generation tools. The dates are: Block 1: May 5th Block 2: May 19th Block 3: June 09th Block 4: July 05-07 (2.5-day Seminar Trip to Fränkische Schweiz including a visit to Siemens Healthineers in Forchheim, their innovation groups and factory visit, hiking and brewery visits) All dates are mandatory, everyone who will not show up in time during the 1st lecture will have no guaranteed place in the course. Please be prepared for a trip to the Alps for the final lecture including interesting discussions, additional insights, team building activities, lots of fun. Ask some of your co-students who attended the lectures in the past about the value and content of this final lecture. Location: MW 1237 Requirements: The classes and assignments are in English Assignments are to be composed in English only There will be a short review examination (45 minutes) on the lecture content during the final block Midterm and final presentation (in teams of ~3) Documentation Active participation in the team work

Announcements

Photos Participants of last year's course Marshmallow challenge winners Innovation Games

Assignments All assignments are team work in teams of 3 students. There will be one assignment before each class including a preparation assignment before the first lecture. There will be several assignments.

Overview

The methods presented and actually applied during this lecture - using a concrete topic or problem - will also help to make the teams work more closely together and more innovative. It will also teach how to employ / utilize external help to define, question, and reach the project target. Such a "best-off" summary has never been prepared or taught. It is therefore also planned to edit the script in combination with the actual teaching results (including some videos of the tools, games, motivational ideas, ...) and create a teaching file that will be published as E-book. The lectures goal is to introduce and familiarize the students with a selection of proven design, motivation, and management methods for innovation creation of products / services / concepts for the Healthcare sector (including MedTec, Life Sciences, Medicine) after the innovation theories have been presented. While the tools can be used for other sectors as well, some special aspects of the healthcare environment will be discussed. The lecture includes: Business and market basics in biomedical / medical technology and related areas (software, services, products) Qualifications of a technology entrepreneur and a related high-tech venture (products and services) Introduction in setting up a startup company Presentation of innovation games and CANVAS for translation/improvement of ideas/concepts Conceptual Blockbusting Techniques Basics of intellectual property rights (IP), marketing, sales, finances and how to finance a venture, team and staff issues, and other important knowledge blocks around high-tech entrepreneurship Present the concept in front of a panel

Lecture Schedule

In addition to the lecture there will be talks by several experts from the domain of medical technology.

Date	Room	Conducted by	Topic	Material/Literature
May 05, 10:30-16:30	MW 1237	Traub	01 Introduction to the lecture, lecturer and the program 02 INNOVATION — What is it and can it be learned? 03 Business Model Canvas Assignment I	IGHD-01Intro.pdf IGHD-02Innovation.pdf IGHD-03BMC.pdf IGHD-Assignment1.pdf
			Invited Speaker: Amitkumar Bhupendrakumar Shah (Product Manager Siemens Healthineers) and Kerstin Müller (Product Manager Siemens Healthineers)	Product Management and Computed Tomography
May 19, 10:30-16:30	MW 1237	Traub		IGHD-04VPC.pdf IGHD-05CustomerDevelopment.pdf IGHD-Assignment2.pdf
			Invited Speaker: Sean Monks (Monks Ärzte im Netz)	Internet Plattform for Integrated Heathcare
June 09, 10:30-16:30	MW 1237	Traub
			Invited Speaker: Dr. Peter Keitler - CEO Extend3D GmbH?	The Way of a university spin off and the search for customers for next generation technology (augmented reality)
			Invited Spearker: Robert Bauer - CTO Piur Imaging GmbH?	3D Cardiovascular Ultrasound and Cooperations with Global Players
July 05-07	Forchheim and Ebermannstadt	Traub		IGHD-06-IntroMedTechMarket.pdf IGHD-Assignment3.pdf InvitedTalk_Extend3D.pdf InvitedTalk_PiurImaging.pdf
			Visit of Siemens (CT Innovation Group and Factory)	Details TBA

Readings

• MUST READ: Brant Cooper, Patrick Vlaskovits -- THE LEAN ENTREPRENEUR -- ISBN 978-1-118-29534-2
  5 books available in the library, eBook version.
• MUST READ: Alexander Osterwalder -- Business Model Generation -- ISBN 978-0470876411
  5 books available in the library, eBook download here (password protected).
• MUST READ: Steve Blank Slide Share - particularly up to Slide 115 here
• MUST READ: Alexander Osterwalder und Yves Pigneur – Value Propositon Design - particularly 100 page preview
• SHOULD READ: HARVARD BUSINESS REVIEW on ENTREPRENEURSHIP -- ISBN 978-0-87584-910-2
  
• SHOULD READ: Eric Ries, The Lean Startup, ISBN 978-0307887894
• SHOULD READ: Langdon Morris, THE INNOVATION MASTER PLAN, downloadable (Chapter 5) here
• SHOULD READ: Peter Merrill, Innovation Generation, ISBN 978-0873897341, Look inside.
• Additional reading will be supplied!