In winter term 2010/2011 we introduced the new lecture Medical Imaging Entrepreneurship. This lecture was very successful and one team even won with their business plan from the lecture in the Munich Business Plan Competition and the Science4Life Business Plan Competition. Inspired by this lecture, another participant founded the software company celonis.
Successful lectures followed in summer term 2011 and winter term 2011/2012 which were extended to 2 SWS to cover the area of medical imaging entrepreneurship in even more detail. The concept proved to work out and we offer the lecture this winter semester the 10th time, the focus this time on Design Engineering, Conceptual Blockbusting, Business Model Canvas, Innovation Games, and Motivation Toolkit in a condensed 3 block format.
This lecture is for everyone who is interested in being an innovator in his employed function, as a potential entrepreneur, but also for everyone else who wants to understand the innovation generation in the healthcare domain leading to entrepreneurial activities. We will NOT write a business plan but focus on the most important aspects of validating innovation approaches and subsequently adjusting them after customer feedback.
In the upcoming semester, we will perform a design sprint inspired by the innovation process of Google. As an introduction to this methodology the book "Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days" by Jake Knapp, John Zeratsky and Braden Kowitz (ISBN 978-1501140808) is recommended.
Administrative InfoLecture by:Dr. Jörg Traub (main lecturer) & Prof. Dr. Michael Friebe Tutors: Salvo Virga and Matthias Keicher
Type: Lecture
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Time, Location & Requirements
Lecture:
All dates are mandatory, everyone who will not show up in time during the 1st lecture will have no guaranteed place in the course.
The lecture will be held in 5 blocks of 4 hours each.
Location: MI 01.07.023 ( Requirements:
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![]() The methods presented and actually applied during this lecture - using a concrete topic or problem - will also help to make the teams work more closely together and more innovative. It will also teach how to employ / utilize external help to define, question, and reach the project target. Such a "best-off" summary has never been prepared or taught. It is therefore also planned to edit the script in combination with the actual teaching results (including some videos of the tools, games, motivational ideas, ...) and create a teaching file that will be published as E-book. The lectures goal is to introduce and familiarize the students with a selection of proven design, motivation, and management methods for innovation creation of products / services / concepts for the Healthcare sector (including MedTec, Life Sciences, Medicine) after the innovation theories have been presented. While the tools can be used for other sectors as well, some special aspects of the healthcare environment will be discussed.
The lecture includes:
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TeachingForm | |
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Title: | Innovation Generation in the Healthcare Domain |
Professor: | Dr. Joerg Traub and Prof. Dr. Michael Friebe |
Tutors: | Salvo Virga and Matthias Keicher |
Type: | Lecture |
Information: | 2 SWS lecture / 2 SWS Excercise , 6 ECTS Credits (Module IN9048) |
Term: | 2019SoSe |
Abstract: | This lecture is for everyone who is interested in being an innovator in his employed function, as potential entrepreneur, but also for everyone else who wants to understand the innovation generation in the healthcare domain leading to entrepreneurial activities. We will focus on the most important aspects of validating innovation approaches and subsequently adjusting them after customer feedback. |